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An interior by Desk of Lola mastermind Alexandra Loew.

 

Interiors, design, collaboration and beauty are all HUGE inspirations/passions of everyone here at The Adventure School. When we discovered the work of designer and Friend-of-Adventure Alexandra Loew we were blown away by her bold, cerebral and gorgeously cinematic choices. Alexandra Loew founded From the Desk of Lola in 2004 and the world took note; the firm’s work has been seen regularly in everything from style bibles like Vogue Living, Lucky, In Style, O at Home to luxury titles like Manhattan, Angeleno, and Riviera. From the Desk of Lola provides architectural, interior and product design services for residential, corporate and commercial clients from their offices in Los Angeles and New York. Mastermind adventurer Alexandra has been recognized nationally as one of Domino Mag’s Top Ten rising design talents as well as the winner of an Architecture House of the Year award.

I will leave you with an awesome, inspiring and telling snippet straight off of From the Desk of Lola’s site, “reality is over-rated we believe fantasy is a critical dimension of contemporary life and culture”.  And so do we!!! Get to know Alexandra Loew below, we asked her our usual questions.

1.   What skill do you want to learn?

Pattern-making, and free-hand perspective

2.   Food and drink you don’t want to live without?

French Cheese and Belgian beer

3.   The scariest thing you can think of?

Las Vegas

4.   Your favorite party supply?

The Bloomingdale’s Book of Entertaining. More recently bananagrams have become a contender for that [#1] spot.

5.   Your favorite book of the moment?

I’ve become an insomniac and as a result, a voracious reader. Too many distinct and distinctly amazing voices are rattling around to name one book. A few that have made a strong impression recently are The Beautiful Fall, The End, and Unaccustomed Earth.

6.   Describe your dream party place.

Anywhere remote – but especially in a desert.

7.   What is the evil version of you like?

Makes everyone purge their closets and interrogates them about their consumption habits.

8.   What gives you confidence?

My friends

9. Name four essential elements of a good party.

Interesting guests, good food, plentiful drinks… It’s nice if the fourth element is a kind of wild card – like foul weather or other Acts of Nature. A well curated theme is fun, too.

10. What do you appreciate most about a party host?

Makes it look effortless, and has fabulous friends.

11. Favorite adventure supply?

Lip balm and a hat

12. Describe the best party you ever attended.

7th grade: hearing – for the first time – and dancing to Off the Wall in a darkened suburban living room. I think there was a strobe or black light involved. That evening pretty much defined ‘party’ for me.

13. Hotel room or campsite?

Hotel room

14. Do you have a style icon?

For interiors its Joe D’Urso, Andre Putman and Jacques Grange. For fashion, these days, it’s Zandra Rhodes.

15. Where is your next adventure destination?

Paris. Oregon coast. I would love to be invited to Pierre Cardin’s Palais Bulles in the South of France

16. If you could teach a class about anything in the world ever, what would you teach?

Be kind. Have integrity.

17. Your motto?

Be kind. Have integrity.

18. What is your spirit animal?
Definitely a lion!

3 responses

March 7th, 2011 at 11:00 amclemens loew says:

fabulous questions with fabulous answers.
thats a solid formula for any journalistic event.
clemens

March 7th, 2011 at 2:20 pmshannon says:

Word-up. Absolutely, word-mother-up.

March 7th, 2011 at 2:23 pmCori says:

Shannon, that is, perhaps, the greatest comment in the history of the internet.

Thank you.

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