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B ! H ! L ! D ! N ! BHLDN, boutique, online, Wedding

Rumor has it that the collective creative genius behind Anthropologie, Urban Outfitters and Terrain, to name a few, is slated to open a branch centered around brides-to-be. On February 14th, 2011, B H L D N will be opening it’s online wedding boutique, featuring personalized moodboards, detailed and interactive photographs of items for sale, prices that will work within any budget, and all of it done with the known, graceful aesthetic of it’s sister stores. What’s more, the company has projected the opening of it’s first brick and mortar storefront in the latter half of this year. Until then, let the countdown begin to the unveiling of the online boutique, with the only hint as to what might hold being “a bit of old, new borrowed, and blue”.

Thanks, Gao Gao, for the tip!

xx

EFG

photo via violet moss

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